David Wetherall needs you - to buy a City season ticket.

Wetherall is the public face of the club's drive to make sure fans beat the June 15 deadline for the 9,000 target that will trigger the "buy one, get one free" offer.

The face of the newly-retired skipper appears on stickers depicted as City's version of Lord Kitchener in a reworking of the famous World War One slogan "Your country needs you."

Season-ticket sales have passed the 4,400 mark, including over 3,400 adults. City have noticed an upturn since the curtain came down last week and are hoping that momentum will quickly build up.

They are keen to avoid a last-minute scramble as the £150 season-ticket offer approaches its deadline.

Head of operations David Baldwin said: "Sales have picked up after the end of the season and it's better to have a steady flow than a massive late influx.

"There's no need for us to be 25 deep at five desks on the final day. We're here and open for business from 9.00am to 5.00pm Monday to Friday as well as weekends."

Every fan who buys a season ticket will be given a free Wetherall sticker - and the chance to win prizes.

City will have a team of spotters around the area looking for the stickers on display.

"We're going to put 50 prizes up for grabs that will be drawn on June 15," added Baldwin. "They will be gifts that fans enjoy from the very small ones like a Bradford City mug to a signed shirt or even a full refund on your season ticket.

"The competition is open to anybody who buys a season ticket. Those who've already got one just need to show their voucher at the ground and they will get a sticker."

City are keen to keep the season-ticket push in the public eye and have enlisted the help of a group of fans, who have produced their own poster. The supporters were due to start distributing copies today around pubs, clubs and houses.

City are also planning an open weekend, giving supporters the chance to look behind the scenes at Valley Parade.

The club have been operating on last year's ticket database and are aware that a number of fans have not received an application form. They are available direct from Baldwin, who is also laying on 2,000 blank forms at the ground from a distribution point away from the ticket office windows.

Ticket Office weekend opening times up to the deadline will be: 9.00am to 2.00pm for the next three Saturdays and 10.00am to 2.00pm on those Sundays. Then from 9.00am to 5.00pm on Saturdays, June 7 and 14 and from 10.00am to 4.00pm on Sundays, June 8 and 15.

Five hundred commemorative David Wetherall posters will be available from Tuesday for £2.00. There will also be a few special editions signed by the first-team coach priced £10.00